Students completing the program should possess the ability to:

• Demonstrate a general knowledge of key marketing principles.
• Demonstrate knowledge of problem solving techniques.

• Analyze comprehensive cases describing organizations, identify problems or decisions associated with marketing, and plan courses of action for solving the problems or making decisions.

In addition to the track courses listed below, the general education, BBA qualifying courses, prerequisite courses, upper division and free electives must be completed. The track in marketing is composed of 27 credit hours of specialized courses in marketing.