Is marketing right for you??

Successful marketing professionals:

• Have a broad range of skills, are disciplined and organized.
• Are team leaders with excellent oral and written communication skills.
• Understand the fundamentals of business.
• Are innovative and ready to take creative risks.

Employment outlook

Marketing professionals work in large corporations and?small companies, advertising and public relations agencies,?government, and consulting. The employment outlook varies?by industry, but overall job growth is expected to be on par with?other professions. Candidates should expect keen competition.

Coursework

Marketing majors take core classes in business fundamentals, accounting, business?communication, marketing, economics and statistics and then delve into higher?level coursework, including marketing strategy, applied business research, consumer?behavior, logistics, and managerial accounting.