• An emphasis in marketing provides students with critical, detail-oriented thinking, and strong analytical skills.
  • Marketing emphasizes creativity, but the ability to analyze and interpret data is equally important.
  • Organizational skills are critical for complex projects. Strong oral and written communication skills are also desirable.
  • Students with an emphasis in marketing match up with the 25% of Carlson School placements in recent years that have been categorized as marketing jobs.
  • Out of these, 20-25% are brand management positions, 65% are business-to-business, and the remaining 10% are business-to-consumer related positions.