The B.A. in Journalism, Advertising, and Media Studies offers both insightful academic study of the media and preparation for careers in media professions. JAMS majors complete one of three concentrations:

• The Journalism concentration provides knowledge and experience in the dynamic field of journalism with emphasis on excellent writing, original reporting and innovative use of digital tools for storytelling.
• The Advertising and Public Relations concentration provides an integrated approach to advertising and public relations.
• The Media Studies concentration emphasizes critical, cultural, historical, legal, ethical, and social scientific analysis of the media and society while also providing experience in media production.