• Strategic Communication is the study of how individuals and organizations use communication and media to negotiate their role in highly mediated societies. Public relations is a central aspect of strategic communication and involves the study of how organizations influence opinions and the behavior of key publics (e.g., employees, consumers, government, community, media) and how they try to respond and adapt to the concerns of these publics. The curriculum emphasizes an ethical approach to public relations and analyzes the impacts strategic communication practices have on societies.
  • Students explore communication contexts, theories, and processes as a means of understanding and critically analyzing social influence. In addition, students learn to evaluate challenges and engage in strategic communication to respond to them.
  • The program's interdisciplinary approach brings together insights from various disciplines to foster intellectual competency and enlarge perspective. Hands-on experience: The program is augmented by numerous opportunities for competition and practical experience including an intensive Inside New York City program as well as a featured capstone, PRISM, where students across disciplines work to create an integrated plan for area non-profit organizations.