• Marketing is concerned with understanding customers and satisfying their desires through the development of products, advertisements, original sales and selling management approaches, and the distribution and location of products. Global and domestic corporations' manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy.
  • Marketing majors take a core curriculum of courses including principles of marketing, marketing analysis, buyer behavior, and marketing strategy. These courses emphasize the skills of problem-solving, information search and evaluation, risk management, critical thinking, cross-functional integration, and life-long learning. In addition, majors select electives to enhance their career goals in such areas as sales management, promotion management, business-to-business marketing, logistics management, marketing research, retailing, international marketing, and advertising practice.
  • In the marketing program, students will also develop your speaking and writing skills and learn to work in teams.