In this program, you'll create integrated marketing communication campaigns for advertising, public relations, direct marketing, and sales promotion. Guided by a faculty of practicing professionals, you'll develop media plans and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. An internship at a top New York company provides industry experience. You'll graduate with an impressive foundation in marketing communications designed to showcase your talent and help you get the job you want.
Highlights
- Faculty members are advertising and public relations executives, editors, journalists, producers, and marketing consultants, offering an insider's view of the industry and valuable professional contacts.
- New York City is the heart of the advertising, public relations, and media industries. Through guest lectures, seminars, and industry events, you'll interact with leaders in the field.
- FIT offers AMC students study abroad programs in Rome, Florence, Paris, London, and Mexico. Four-week internships in London and in Shanghai are also available.
In this program, you'll:
- get hands-on experience through an internship at a leading advertising or PR agency, media company, or fashion firm. Students have interned at BBDO, Deutsch, ABC, Barneys New York, Calvin Klein, and Gucci, among many other firms.
- participate in national competitions sponsored by industry and trade organizations, such as the American Advertising Federation (AAF).
- enhance your studies with extracurricular activities in industry-related organizations such as the Ad Group and the Public Relations Student Society of America.
