• Ranked 6th in the nation by the TFE Times in only six months after its launch, USC Marshall’s MS.MKT Program greatly leverages the resources of an elite business school while providing immense access to coursework across one of the world’s most prominent research universities.
  • Students will be able to astutely identify target audiences and their needs, develop enticing products and services, and create effective marketing programs inclusive of advertising, sales promotions, distribution and pricing.
  • The program provides tools, concepts, frameworks, critical thinking, analytical and innovative skills as well as practical hands-on projects in areas of interest to include marketing analytics, consumer insights, social media, customer relationship management, and digital marketing to allow for more effective development, enhancement and refinement of marketing techniques that are critical to the success of domestic and global businesses.
  • The Master of Science in Marketing Program will bring you to USC’s University Park Campus in Los Angeles, introducing you to award-winning thought leaders and putting you at the center of a dynamic metropolis that is the linchpin of the global economy.