The major offers students the opportunity to hone their skills in virtual, visual, and written texts. Students analyze an audience, purpose, and context and create powerful written and visual responses. This program helps students acquire research strategies to give their writing depth and strength. Using diverse mediums, students create personal blogs, website and social media content, and instructional materials, and publish projects in digital and traditional environments.

Students develop sophisticated rhetorical, analytic, and research skills while completing real-world projects for academic and professional success. Students create a portfolio of polished, publishable work that they can share with potential employers.