The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Majors in Marketing will be able to:

• Exhibit the general outcomes of the College of Business in terms of intellectual depth and breadth, communication skills, critical thinking skills, business environment knowledge and skills, and ethics.
• Write a professional marketing plan.
• Identify consumer needs and growth opportunities in diverse and rapidly-changing global marketplaces.
• Generate and justify marketing programs in such marketplaces and measure their success or failure.
• Communicate effectively with customers and potential customers from mass advertising channels to one-to-one channels.
• Understand what information is needed to develop marketing plans and to understand research and analysis.
• Communicate and negotiate effectively with sales teams, market researchers, information technologists, advertising agencies, channel members, and management.