Elective choices include courses in magazine writing, depth reporting, feature writing, sports writing, business writing, photography, design, data visualization, Web design, videography and advanced editing.

Many of the journalism faculty members have extensive industry experience at media organizations such as The Wall Street Journal, The Miami Herald, The Detroit News, Business Week and The New York Times. The faculty continues to be connected to the industry, and its members are actively involved in professional media organizations. Students, likewise, are encouraged to further their professional goals through participation in student organizations such as the Alpha Epsilon Rho national broadcasting society, the Society of Professional Journalists, Northwest Broadcast News Association, Radio, Television News Directors Association, the Radio Television Digital News Association and the American Copy Editors Society.
Faculty members prepare students for the job market by combining class work with actual experience. Students have the opportunity to work for the Nebraska News Service, the Mosaic website and The Daily Nebraskan. They can also participate in depth reports, international photo projects and many other print and online news services on campus. The journalism program emphasizes professional internships, and students in recent years have worked at such media organizations as ABC News, The New York Times, The Washington Post, The Dallas Morning News, The Omaha World-Herald, The Des Moines Register, The Norfolk Daily News and The St. Paul Pioneer Press, as well as numerous other newspapers and online publications. The college also has partnerships with two media organizations that offer paid internships during the school year in Lincoln.