By studying markets, innovation and design, you will make envisioning a better world a habit, and you will transform ideas in your head into finished images, products and services that shape our culture. Recognize what consumers want — even before they know they want it — and how to satisfy those desires. Our focus on innovation is one reason some of the leading companies and organizations in the world actively recruit our graduates.

The markets, innovation and design program exposes students to the orchestration, design, logic and strategy underlying organizations' key marketing practices. The program highlights the complex interplay between market research and strategic brand management. Exploring a range of creative, analytical and technical processes, students generate ideas and transform those ideas into images, products and services. Applying quantitative and qualitative techniques for identifying consumers' needs, they gain experience turning design ideas into reality.