The meetings and events management concentration encompasses meetings, conventions, trade shows, and special events. It is a specialized curriculum that includes information on everything from site selection and marketing to budgets and logistics. The meetings and events industry is an exciting, fast-paced field that allows and encourages creativity and innovation. Most classes are available online as well as in the classroom.

Learning Objectives

• Develop an understanding of the significance of meetings and events within the hospitality industry.
• Understand the client or organization's goals and objectives for the meeting and event.
• Produce a memorable event experience within budgetary constraints.
• Communicate effectively with internal and external constituents to develop proactive relationships when facilitating a successful meeting or event.