• The Ph.D. in Marketing provides Students with an in-depth understanding of the theories and research methods used to study interactions between firms and consumers.
  • Students can focus their research in Consumer Behavior, Marketing Strategy, or Entrepreneurship.
  • The coursework provides a foundation in these three areas as well as training in theory development, research design, and analytical methods.
  • Students apply this knowledge to a series of research mentorship projects and ultimately to their dissertation in one of the three specializations.