• Marketing affects us every day of our lives. A field devoted to promoting an organization’s goods and services to potential customers, marketing helps deliver to average consumers a standard of living that would have been inconceivable to previous generations.
  • Majoring in marketing can lead to a personally satisfying and financially rewarding career in the fields of marketing, sales, or sales management. The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for-profit or nonprofit organizations. Students may choose a general program of study or one of the specialized paths including channel marketing, social media and engagement marketing, sports and hospitality marketing, and professional sales. 
  • Marketing lives at the intersection of creativity and analysis. It is born of curiosity, communication, analysis, and a keen eye for trends. Students will learn to understand their audience and use that understanding to meet the needs of their customers and clients.
  • With a set of skills that every business needs, students will be in demand! A BBA in Marketing from Coles College of Business will prepare students to make an impact wherever their journey takes them.