Does this sound like you? If so, Michigan Tech’s Bachelor of Science in Marketing is the place to start. Our program begins with the basics, and then gives you the opportunity to customize your degree with tons of unique electives—entrepreneurship, global marketing, technical communications, technology and innovation, econometrics, and more. Our program will prepare you well for a career or graduate school.

Career Pathways

Marketing offers so many different career paths, your options really are endless. Whether you want to get into business, purchasing, public relations, creative communications, research, retail, or beyond, our program will prepare you well for what comes next.

• Sales
• Public relations
• Customer relations
• Advertising
• Communications
• Event planning
• Fundraising
• Pricing
• Promotion
• Retail
• Market research
• Brand management