Students who complete the Master of Arts in Strategic Communication will:

  • Understand and be able to apply the central canon of communication theory.
  • Understand and able to employ quantitative and qualitative research techniques in order to analyze, interpret, and present data effectively.
  • Have developed the ability to apply strategic communication principles in the context of professional work.
  • Demonstrate dynamic, effective, and persuasive oral communication skills.
  • Write clearly, concisely, correctly, and in an appropriate style for strategic communication objectives.
  • Have developed essential familiarity with technical skills used in producing digital images.
  • Understand and be able to apply principles of global/international communication.