Definition and Scope
The field of Marketing discovers the needs and wants of people and creates products and services to satisfy those needs and wants. Therefore, Marketers are involved in:
- Research - finding out what people want and need
- Creation - developing new products
- Delivery - finding ways to get the products to customers efficiently and effectively
- Communication - informing customers regarding new and established products
Careers in Marketing
Described below are some of the major Marketing fields and examples of job positions within each field.
- Product/Brand Management
Product Manager, Brand Manager, Packaging Specialist, Pricing Specialist, Promotions Specialist
- Advertising/Public Relations
Account Executive, Copywriter, Art or Media Specialist, Media Buyer, Marketing Researcher
- Distribution
Traffic or Distribution Manager, Logistics Specialist
- Marketing Research
Marketing Researcher, Consultant, Analyst
- Sales
Professional salesperson in retail, wholesale or individual sales. Account, District, Regional, National Sales Manager
- Retail Management
Buyer, Department, Branch, Store Manager, Merchandiser, Sales Director/Manager, Promotions Specialist
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