The Master’s Degree in Strategic Communication at High Point University provides students the foundation to create, implement, and evaluate communication campaigns, programs, and training seminars. Students graduate with mastery level knowledge in three areas: the theories that explain why and how messages work; the technical and production skills to create campaign materials; and the research skills to evaluate the success of the campaign.

• In addition to core classes in research methods, campaign development, and media technology, students select from a variety of elective courses in public relations, health communication, political communication, and more.
• Students interact and learn in the extraordinary School of Communication building with on-site news studio, state of the art technology, and interactive media.
• Students receive a balanced curriculum of theory-based lessons and practical applications.