• Organizations in manufacturing, banking, securities trading, technology, charity, government, the media, healthcare, education, and politics all market their products. 
  • As a marketing major at High Point University’s Phillips School of Business, the student will learn how to create messages that move products — no matter what they are.  The student will study the how and the why of business success through economics, finance, statistics, and mathematics. 
  • The student will study the distribution, pricing, and preparation of goods and services.  The student will develop the communications tools needed to understand and reach people through traditional and social media. 
  • Every student in the program will master the professional marketing skills necessary for building long-lasting customer relationships based on listening, trust, and value.