Offered through the Department of Public Relations and Advertising, Rowan’s BA in Advertising is grounded in communication research and professional experience. It has produced successful advertising professionals for more than 30 years.
The program enables students to develop an array of experience from copywriting to account and media planning, from integrated marketing communication to advertising campaigns. They will also be encouraged to take an internship to develop real-world connections and to further your career development. Through participation in student agencies like Ad Dynamics and PRaction and Rowan’s Ad Club (which is affiliated with the American Advertising Federation), students will engage directly with area professionals and build important connections.
Possible Careers:
- Copywriting
- Creative direction
- Media planning
- Account Management
- Brand Management
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