With the proliferation of sports teams, facilities and business, there is a growing need for professionals interested in combining their passion and talent for the marketing and management of sport industries. 

While applying their marketing and management interests to the sports professions, students in this major from Gannon University advance their education while drawing on multiple areas of knowledge and skills learned and experienced in the classroom, in lab settings and on sports-specific sites at the local, regional and national levels. 

You Will Experience

Students will experience an innovative education in the Center for Business Ingenuity, utilizing state-of-the-art technology and global software. Students will receive hands-on opportunities through internships and service-learning projects with major and minor league sports teams and organizations, as well as through the unique collaboration between Gannon University’s Dahlkemper School of Business, Small Business Development Center and Erie Technology Incubator.

You Will Achieve

Career opportunities include, but are not limited to, the following positions in the field of sport management and marketing:

• account manager  

• athletic director  

• marketing manager  

• promotions manager  

• recreation center manager  

• scout  

• sports agent  

• sports information director  

• stadium manager        

You Will Earn

Salaries in business vary depending on the location and type of organization.    

• accounting: $67,190  

• distribution manager: $86,630  

• finance manager: $117,990  

• financial analyst: $80,310  

• healthcare manager: $94,500  

• HR manager: $104,440  

• insurance underwriter: $65,040  

• market research analyst: $62,150  

• marketing manager: $128,750  

• sales manager: $113,860