The concentration from Gannon Universityemphasizes the importance, scope and purpose of marketing by providing experiences in critical thinking, problem solving and managerial decision-making.  

Bsc Business Administration (Marketing)  students learn firsthand how to effectively target customers and plan marketing strategies by engaging in real-world projects.

Students will experience an innovative education in the Center for Business Ingenuity, utilizing state-of-the-art technology and global software. Students will receive hands-on opportunities through internships and service-learning projects with local and national businesses, as well as through the unique collaboration between Gannon University’s Dahlkemper School of Business, Small Business Development Center and Erie Technology Incubator.

You Will Achieve

Career opportunities include, but are not limited to, the following positions in the field of marketing:

• customer relationship manager

• global marketing manager

• marketing communications manager

• marketing consultant

• marketing manager

• market research analyst

• product/brand manager

• professional sales representative

• sales manager

You Will Earn

Salaries in business vary depending on the location and type of organization.    

• accounting: $67,190  

• distribution manager: $86,630  

• finance manager: $117,990  

• financial analyst: $80,310  

• healthcare manager: $94,500  

• HR manager: $104,440  

• insurance underwriter: $65,040  

• market research analyst: $62,150  

• marketing manager: $128,750  

• sales manager: $113,860