• Explicitly focused on marketing strategy, the Ph.D. in Marketing program trains researchers interested in topics such as brand and new product management, relationship marketing and corporate strategy. The program is supportive, collaborative and focused on publishing top marketing research papers.
  • Through research assistantships, doctoral students form, develop, manage and execute theoretically sound and statistically valid marketing research projects. Students gain hands-on experience conducting thorough literature reviews; developing and writing conceptual framework and hypotheses development sections; collecting and analyzing data using advanced statistical methods; and supporting why their research is relevant.