Sociology is the scientific study of the structures and processes of human societies and social interaction. From the analysis of passing encounters between individuals in the street to the investigation of broad-based international social movements, the student of sociology studies the subtle, yet complex, ways in which his/her life interacts with the collective experience of others.
Students who graduate with a BA in sociology and enter the job market directly will find themselves competing with other liberal arts students, but with an advantage -- knowledge of key social factors that are crucial for working in today's multi-ethnic and multinational business environment, a firm grasp on research design and methods, and strong analytical skills.