The Daniels College of Business Master of Science in Marketing program challenges you to think critically to solve problems while teaching you to embrace ambiguity—the skills employers are looking for in marketing professionals.

Whether you are competing in a case competition, leading active client projects, becoming certified in Microsoft Excel or Google Analytics and AdWords, or applying Database Management Systems such as Microsoft Access and Salesforce, our graduates will have the key abilities to succeed in business.

TheDepartment of Marketingfaculty set new standards as marketing leaders and help our students make connections in the industry. These experts take their teaching beyond the classroom and into day-to-day practice as they balance tried-and-true thinking with bold new marketing approaches. Plus, our small class sizes, team projects and commitment to experiential learning give students the opportunity to delve even deeper into each lesson and extract how it can apply to their careers.

• Participate in class labs to solve actual marketing challenges for real clients in real-time by applying the theory and critical thinking skills gleaned in the program.

• Benefit from professional development workshops designed to hone the skills needed to secure an internship and land a job.

• Be mentored by an area marketing professional who will help students: develop a professional brand, decide on the best professional marketing associations to join for individual career goals and help with career transition.

This innovative program is comprised of cutting edge curriculum and numerous hands-on opportunities for students to learn. Students in the MS Marketing program will:

We are looking for those passionate people who want to apply their enthusiasm to marketing. Students do not need to have a background in marketing—just the desire and drive to become a marketer. Most students finish this 45-47 credit hour program in 15 months, but the curriculum offers the flexibility to extend the program if desired.