• Across all industries, firms today capture and maintain enormous amounts of individual-level data on their customers and prospects. This has led to a vast increase in data resources available and a high demand for professionals who can translate technical data into actionable insights.
  • In the past, companies have focused on reporting, data management, and business intelligence. Business Analytics goes beyond the traditional data, BI, and reporting environments and focuses on how to better analyze a business using the information to gain insight into the business.
  • It extends data management and business intelligence (data warehousing) to enable the management of big data and combines it with data analytics and business information to analyze consumer behavior, website data, marketing data, and even perform predictive analytics.
  • The broad and intensive curriculum across a range of management disciplines and functions explores the latest methods of translating data into relevant information for decision-makers.