This major area of specialization prepares students to practice marketing in a changing competitive environment.? Specifically, it covers the 4 Ps of marketing (i.e., product/service, price, promotion and place/distribution) from a managerial perspective.? Additionally, the marketing program of study is flexible, allowing students to concentrate on specific areas of professional pursuit such as sales management, advertising, retailing, or marketing research.

A program of study in marketing offers business students a comprehensive understanding of such topics as:

• The critical role within organizations;
• Identification of markets for products and services through better understanding and analysis of consumers? wants and needs;
• The nature of global competition and identification of viable competitive strategies;
• Methods used in planning and implementing marketing strategies;

• The legal and ethical responsibilities of marketers.