• The Master of Science in Marketing Analytics (MSMA) students use their statistical, programming, and IT skills to analyze consumer data for real businesses. Students learning experiences in the program will be interactive and relevant, helping them stand out when pursuing opportunities.
  • The program is very focused on the application of concepts in the industry. It gave students the right blend of business knowledge, understanding data, and programming. 

  • Maryland Smith’s Office of Career Services (OCS) can help students bridge the gap between being a student and an employed professional. Students will have one-on-one access to a career coach who will provide them with personalized tips on how to articulate their strengths when interacting with their future employers.