Marketing is the study of the dynamic processes used by individuals and organizations to anticipate and satisfy customers? needs and wants. In today?s society, this is accomplished through marketing research, product planning and pricing, promotion (advertising and selling), and distribution. By studying marketing, you will:

• Develop an understanding of the concepts, functions and institutions of marketing.
• Gain an appreciation of consumer orientation.
• Sharpen your abilities to analyze marketing problems and formulate marketing policies.
• Prepare for strategic marketing challenges and opportunities in a global marketplace.