Marketing exists all around us and has many fundamental roles in business. It?s focused on translating the voice of the customer into business decisions. Target market identification, communication, product strategy, and pricing are fundamental elements of marketing.

As a marketing major, you will be prepared for a wide variety of fields, including advertising, brand management, marketing research, retail management and professional sales.?Students choosing to major in marketing in McColl School of Business will learn to analyze and interpret the marketplace environment, customers, competitors and market trends, while developing strategies to obtain customer satisfaction.