• The Master of Business Administration (M.B.A.) degree program is designed for individuals who find themselves at a point in their careers where continued professional development requires a refined understanding of management and working knowledge of the multiple functions and processes within organizations. Students complete Common Body of Knowledge and Breadth courses, and select courses from the emphasis area.?The MBA curriculum is designed around a case study approach where students learn how planning, policy, decision-making, and human behavior interact with external variables to influence organizational success. Students will develop skills in collecting, analyzing, and interpreting data, as well as, conceptualizing, evaluating, and implementing solutions as are necessary in addressing complex unstructured business problems.
  • The emphasis addresses Data Analytics from a business perspective and focuses on strategic use of technology and data for competitive advantage. A UW-Whitewater MBA with Business Data Analytics emphasis equips students for leadership roles in the area of business analytics that is essential for strategic use of structured and unstructured data to enhance business performance. Students have the opportunity to choose electives that address contemporary business data analytics topics such as data management, data mining, business intelligence, process innovation, and digital marketing..