Students will have opportunities to learn about digital marketing in a diverse environment providing rich experiences both in and outside the classroom.
Students completing the requirements of the Digital Marketing Emphasis will have:
- A basic understanding of what a digital marketing career is like and the different types of positions within the field.
- Received a grade of C or higher in Introduction to Digital Marketing, Social Media
- Marketing, and Advanced Digital Marketing.
- Successfully completed a digital analytics project.
- Competed in the Google Online Marketing Challenge.
- Successfully created a blog and a social media marketing plan for a new product or service.
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