Advertising is a constantly changing, fast-paced, people and ideas oriented business.  It's a challenging career where the work is terrific fun and offers great rewards. As an Advertising student, you'll do what "ad" pros do. You'll create ads, manage accounts, conduct research, plan media use and make client presentations.  You'll learn the newest strategies for using social media as well as traditional and alternative media to produce the most successful integrated marketing communications possible.