• The Data Analytics concentration will arm students with a high-demand skill set – the ability to analyze, manipulate, and draw inferences from large data sets.
  • This rising discipline requires practitioners with know-how that cuts across core business disciplines and well-developed critical thinking and communication skills, which are deeply informed by context.
  • The Data Analytics concentration must be coupled with a primary concentration within the major. Students receive both the theoretical and practical knowledge essential to applying advanced business data analytics methods and models to a diverse set of business topics and challenges across functional concentrations in our program (Finance, HR, MIS, Marketing, and Operations and Supply Chain).
  • The Data Analytics concentration paired with a primary concentration will provide students with a frame of reference by which to analyze the data.