The Gabelli School’s marketing program teaches students to think strategically and to make smart business decisions that benefit not only companies and individuals, but also society at large.
Students first learn marketing’s primary functions—consumer behavior, market research, advertising, and marketing strategy—and then take specialized courses that lead them toward the jobs they want.
Students can pursue marketing at the Rose Hill campus as a:
- Major
- Primary concentration
- Secondary concentration (in Marketing Analytics, Strategic Branding, or Services Marketing)
- Minor (for Fordham College liberal arts majors)
Students can pursue marketing at the Lincoln Center campus as a:
- Primary concentration (in Consumer Insights)
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