• They take an interdisciplinary approach to develop consumer knowledge that guides firm strategy, informs public policy, supports customer well-being, and educates the next generation of leaders and academicians.
  • They use insights and methods from psychology, anthropology, economics, and computer science to understand how market factors and social context influence customer perceptions, decisions, and actions, and drive marketing programs and plans.
  • They possess distinctive expertise in explaining how value is created, captured, and sustained, and measured in the physical and digital worlds.