• What determines buyer behavior? What?s the best way to promote a product? These are important questions in marketing ? an essential business function in for-profit, non-profit and public sectors. In Appalachian State University?s Marketing (BSBA) degree program, students learn how to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors and the community.
    • Practical experience is a strong-point of Appalachian?s program, with students encouraged to complete an internship, compete in regional and national competitions and network with industry professionals.
    • Appalachian is committed to introducing students to different cultures and teaching them how to live and interact in a global society.All business students fulfill an international requirement, and an increasing number choose to study abroad through a wide variety of exchange programs. The college maintains partnerships with universities across the globe and continues to expand groundbreaking opportunities in emerging markets.