Students learn how to bridge the gap between divergent viewpoints and find a common ground from which to address problems. This comes from the student?s exploration of theories and applications in small-group communication, rhetoric and public address, interpersonal communication, and research methods. These then provide a framework for advanced study in one of three areas of concentration: interpersonal and organizational communication, media studies, and rhetoric and public address.

Interpersonal and organizational communication focuses on the communication and conflict-management skills needed in business and nonprofit settings. Media studies focuses on the role of broadcasting, electronic media, and film in persuasion and shaping popular attitudes. Rhetoric and public address centers on persuasion, argumentation, and debate.