• BA in Business and Marketing Education at the Auburn University is a 4 year, 121-credit program.
  • It is an on-campus program offered on a full-time basis.
  • This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise.
  • Through workshops, role-plays, problem-solving exercises, and analyzing case studies, students will learn to communicate their ideas and help to sell student's products and services to customers. Students will also study the key business functions that organizations require for success.
  • In terms of student’s careers after your graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills students will develop are needed across almost every business and governmental sector, as well as third-party organizations.
  • Develop the confidence to communicate your ideas and help to sell your products and services to customers through workshops, role-plays, problem-solving exercises, and analyzing case studies
  • Broaden your marketing skills with access to a range of digital marketing modules
  • Students will have the opportunity to work on a marketing consultancy project and obtain the skills required to provide practical, actionable solutions and negotiate as part of a team