• BA in Marketing at the Auburn University is a 4 year, 123-credit program.
  • It is an on-campus program offered on a full-time basis.
  • Marketing majors discover the interrelationship of marketing with other management tools and prepare themselves for executive/managerial careers involving functional areas such as advertising, channel and product decision-making, pricing, retailing, and strategic marketing. College of Business pre-requisites is strictly enforced.
  • Junior standing and compliance with College of Business academic standards are required for all 3000 and above level courses.
  • In the 21st century, marketing management courses have become essential for the growth of entrepreneurial ventures, business houses, and even the service sector to enhance the visibility of products or services visible to customers.
  • Pursuing marketing management courses in the current economic environment makes sense because there are numerous avenues where marketing professionals are looked upon to tap business opportunities in the unexplored markets and the already established markets.
  • Marketing management courses will help you become smart with ways of precisely pursuing, promoting and positioning, and pricing products for customers.


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