• BBA in Business Analytics at the Auburn University is a 4 year, 123-credit program.
  • It is an on-campus program offered on a full-time basis.
  • The Business Analytics Program prepares students for careers that use data to support solve problems and exploit opportunities in a data-driven manner.
  • Students learn skills in a natural progression that goes through formulating a problem, identifying and cleaning data, uncovering patterns in data, developing predictive models, using these models to make recommendations, and communicating the results in a manner appropriate to executives or clients.
  • Business Analytics skills are in demand across a wide range of industries including healthcare, marketing, finance, consulting, transportation, and information technology.
  • Students are encouraged to develop expertise in a functional business discipline such as marketing or finance using elective coursework.