• The program emphasizes the skills and competencies needed for careers in fashion promotion, buying, retailing, merchandising, and management. The Product Development and Design emphasis is specifically oriented toward two major trends in merchandising: the increased blurring between the apparel manufacturer and the retailer, and the international nature of apparel and retailing. Through this emphasis students gain the knowledge and overall global awareness needed to be successful in the fashion industry.
  • Career opportunities are available in retailing as a buyer, manager, fashion coordinator, or market researcher; in promotion as a display coordinator, public relations director, or advertising manager; in wholesaling as a manufacturing representative, showroom sales associate, piece goods buyer, product developer, or merchandising manager; and others.