The taught at University of Texas Arlington is a practical, hands-on program designed to prepare students for careers in marketing research. Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities.
The program prepares students for business in the global economy by incorporating international examples wherever possible.
The objective of the Master of Science in Marketing Research (MSMR) is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields. The program is project oriented; many of the required advanced courses conduct client projects as a part of the course requirements. Most projects are team-based with class members working together to accomplish project objectives.
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