• encompasses the functions of creating and satisfying consumers' desires. The work of professional marketers touch all aspects of our lives — whether it’s marketing’s involvement in developing new products, creating advertising that informs and moves consumers, or managing data collected through the use of the internet.
  • The Bachelor of Science in Business Administration with a major in Marketing from Trine University prepares students for successful careers in this dynamic field. Students graduate with a solid theoretical and practical understanding of the marketing concepts driving today’s most successful companies.