The Digital Media concentration is designed for students who seek careers in traditional media (television, print, radio) as journalists and producers, as well as for students who wish to prepare for rapidly expanding opportunities in new media (digital marketing, social media, Web development). Students completing the digital media concentration will learn skills such as Web design, site development, script writing, social media management, and video production. They may work in jobs related to Web analysis, content development, and digital editorial/blogging.