Advantages

• BBA students will complete a specialization in marketing and event promotion, field experiences during the second year, and a full-semester internship in the senior year.
• Students will study the core body of knowledge in sport management, a sport management specialization, and the required SUNY general education component.

Program Student Learning Outcomes

• Demonstrate technical competence in domestic and global environments within the principle functional areas of business.
• Analyze sport-related business problems and devise solutions using critical thinking, decision-making processes, and decision-support tools.
• Formulate solutions to current sport issues by incorporating the major functional areas of business and sport management.
• Incorporate software, technology, and information systems into sport-related operations.
• Examine comprehensive sport management issues and communicate findings and solutions.
• Examine the sport management environment in relation to the current financial, legal, economic, and social environments.
• Analyze?the role of?ethics, industry-based organizational regulations, and legalities in sport management processes.??