The Darla Moore School of Business has received numerous top academic and research rankings over the past several years. Our undergraduate international business education program is ranked No. 1, according to U.S. News & World Report, and our award-winning professors work closely with their students while remaining at the forefront of business.
The following courses fulfill some of the requirements for a Bachelor of Science in Business Administration with a major in marketing:
- Principles of Marketing
- Professional Communication
- Principle of Management
- Consumer Behavior
- Principles of Marketing Research
- Marketing Strategy and Planning
- Business-to-Business Marketing
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