• Whether you have your sights set on the agencies of Madison Avenue or the businesses of Main Street America, the bachelor of science in advertising and public relations at Abilene Christian University will prepare you for an exciting communications career.
  • The advertising and public relations program provides a holistic approach to integrated marketing communications, including tactics for the creation and implementation of advertising, public relations and digital media techniques. This 128-credit-hour degree program equips majors with the skills, experience and cutting-edge technology training that will propel them to success in this exciting and rapidly-changing field.