• This one-year MSc Marketing Analytics degree is taught over 12 months. The first nine months are divided into two semesters; during this time students will complete compulsory and optional modules. In the final three months they’ll undertake independent research for their dissertation.
  • The core modules will give students a thorough grounding in areas such as building customer insight, data analytics, web analytics, credit scoring and data mining.
  • MSc Marketing Analytics offers the flexibility to choose three optional modules during the year, allowing students to advance their knowledge in a direction that suits their career ambitions. The options cover subjects including luxury marketing, consultancy skills, forecasting and revenue management. They’ll be able to specialise further through their choice of dissertation topic.